Balenciaga is raising eyebrows — and getting trashed — over its “Trash Pouch,” a baffling design “inspired by a garbage bag” with an even more outrageous price tag: a hefty $1,790.
The luxury fashion house’s shiny drawstring bag — which is made out of calfskin leather, emblazoned with a subtle logo and comes in the basic Hefty bag black along with the solid Glad-esque white as well as yellow and blue — is making its way to stores after debuting in the Fall 2022 ready-to-wear collection in Paris last March.
“I couldn’t miss an opportunity to make the most expensive trash bag in the world, because who doesn’t love a fashion scandal?” Balenciaga’s creative director Demna Gvasalia told Women’s Wear Daily at the time.
Now being sold in stores, the “Trash Pouch” has gone viral thanks to an Instagram post that has garnered lots of trash talk, with reactions ranging from puzzled to outraged to fits of laughter.
“Hmm this is rude,” wrote one commenter, while another called out the brand for being full of garbage: “Balenciaga is a meme designer.”
One person questioned whether it was a “social experiment” and another mused, “This getting out of hand.”
“They really trying to make a joke out of the consumers at this point,” chimed in another.
Someone else not amused by the trashy design even warned, “Please dont let theze brandz play you.”
Still, some found the humor in the wacky design. “I got 40 of those under my sink,” one person commented.
One jokester went for the jugular with garbage bag puns, writing, “It’s a CINCH some will be GLAD to own this bag, but they will have to pay a HEFTY price.”
“Whoever buys this needs to be thrown out in it,” said another.
Several commenters compared it to the 2001 comedy “Zoolander” in which Ben Stiller’s character models a collection inspired by the homeless. “This is ‘Zoolander’ in real life with the clothing line Derelict. Where is Mugatu at this rate?”
But one man’s trash is another man’s treasure. At least one person plans to buy the bag, simply commenting, “need.”